Promotion of multi-category business expansion

The Daio Group established local companies in Thailand, China, and Indonesia in 2011, 2012, and 2014 respectively, for the production and sales of baby diapers. Further, in 2020, we acquired production companies through M&A in Turkey and Brazil. We have been steadily expanding our business overseas through local production, marketing, and sales operations based in the above regions. We are now selling baby diapers in around 30 countries, and by leveraging our sales channels for baby diapers, we intend to expand into other product categories, including feminine care products, adult diapers, and household paper in overseas markets. With a view to establishing new business bases overseas, we will promote efforts toward accelerating our business to achieve our management philosophy of “Shaping an Abundant and Affable Future for the World.”

China

Drive overseas business growth by expanding into multiple product categories, building on our high-quality and high-value-added baby diapers
Enhance product portfolio of feminine care products as well as moisturizing tissues and other high-value-added products in the household paper category
Continue product development reflecting the voices of local consumers

Baby diapers

Maintain and reinforce brand power by enhancing our portfolio of high-quality and high-value-added products

Enhance appropriate product lineup by sales area and channel

Boost sales through e-commerce channels

Feminine care

Promote increase of exposure leveraging the brand power and sales network established with baby diapers

Expand sales of premium products that reflect local consumer needs in a timely manner by starting local production

Household paper

Expand and enhance the lineup of high-value-added products, including toilet rolls, tissues, and kitchen rolls

 

Local Factory

Elleair International China (Nantong) Co., Ltd.’s factory exterior

 

Thailand and Indonesia

Expand product lineup according to sales area and strengthen e-commerce channels

Baby diapers and baby wipes

Develop products in price ranges suited to each market

Launch premium baby diaper products in Thailand

Launch baby diaper sales in Indonesia

Feminine care

Develop products in price ranges suited to each market

Expand sales areas/channels of high-value-added products in Thailand

Household paper

Expanding facial tissue market share through the launch of high-design products

Increasing sales per store through the introduction of facial tissue sales in Indonesia

 

Local Factory

PT. Elleair International Manufacturing Indonesia’s factory exterior


PT. Elleair International Trading Indonesia’s factory exterior

 

Turkey

Expand business by export development, taking advantage of the strategic location
Strengthen the GOO.N brand and sales of baby care products

Baby diapers

Targeting the popularization of pants-type diapers, expanding the product lineup , and introducing the economy model as an entry-level variant

 

Local Factory

Elleair International Turkey Kisisel Bakim Urunleri Uretim A.S.(Turke)’s factory exterior

 

Brazil

Develop products by leveraging Daio Paper’s technical strengths and development capabilities
Expand sales channels and enhance export utilizing the network of Marubeni, our joint venture partner

Household paper

Expand and enhance lineup of high-value-added products further by leveraging our strong brand power in the local market

Baby diapers

Expand and enhance product lineup in the premium market

Expand product distribution, leveraging our brand power in the household paper market

Feminine care

Expand and enhance product lineup in the premium market

Expand product distribution, leveraging our brand power in the household paper market

 

Local Factory

Santher-Fabrica de Papel Santa Therezinha S.A.(Brazil)’s factory exterior

 
Inquiries for Daio Paper
Thank you for accessing our website.
If you have any inquiries, please click on the button below and proceed to the relevant category.
Inquiries to Daio Paper
Thank you for using our website.
If you would like to contact us, please click on the button below to proceed to the corresponding item.