Accelerate overseas business expansion

Long-Term Vision of Increasing Net Sales Ratio to 30%
(Current Level: Approx. 8%)

Brand strategy based on the local production for local consumption model

Established production and sales companies in Thailand (Amata City) in 2011, China (Nantong City) in 2012, and Indonesia in 2013~2014 Construct a second factory in China and study the feasibility of building a second factory in Indonesia and a factory in Turkey

Accelerate multi-category business expansion

Expand sales through product diversification (household paper, adult disposable diapers, feminine care products, etc.) by leveraging the brand power as a premium quality brand established with baby disposable diapers

Accelerate export sales

Expand export sales and area in South Korea, Taiwan, Russia, Turkey, etc. and accelerate multi-category business expansion


Household paper

Expect toilet tissue market to expand on the back of the “Toilet Revolution”

Develop premium zone in the household paper market Installed new toilet roll converting machine at EICN in October 2018

Baby disposable diapers

Expect market to continue growing in light of rising income level and the end of the one-child policy

Further increase sales of super premium products

Strengthen tie-ups with major EC platforms

Thailand and Neighboring Countries

Baby disposable diapers and other products

Improvement in living standards due to economic growth

Increase sales of baby disposable diapers in countries in the Indochinese Peninsula

In addition to baby disposable diapers, accelerate multi-category business expansion with feminine care products, wet wipes and related products, etc.


Baby disposable diapers and other products

Expect domestic consumption to grow as Indonesia is a huge market with the fourth largest population in the world

Strengthen sales to traditional trade shops (warung)

Increase sales in the rapidly expanding EC market

South Korea, Taiwan, Russia and Others

Develop products that meet the needs of each country to increase export sales and sales area as well as pursue multi-category business expansion

Turkey and Other Countries

Established representative office in September 2017 Started sales in April 2018

Started sales of baby disposable diapers

Utilize it as a foothold to tap into Russia and potential markets in Africa

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