Responding to an Aging Society by Providing Support to In-Home Caregivers, Etc.
Daio Paper provides a continence care app through “Medical Care Station,” a social platform dedicated to medical and nursing care developed by Embrace Co., Ltd. in 2013, within the framework of the “Community-based Integrated Care Systems” promoted by the Ministry of Health, Labor and Welfare (nationwide rollout on October 22, 2018).
《Overview of the continence care support app》 Daio Paper, which holds top-class market share in adult disposable diapers for hospitals and nursing care facilities, aims to equip in-home caregivers with the means to provide high quality continence care, via this original app that features information on continence care provided in hospitals and nursing care facilities, as well as how-to guides on choosing the right products and using them. This original app is provided through “Medical Care Station,” a closed social platform for medical and nursing care developed by Embrace Co., Ltd. for medical and nursing care service practitioners.
※ Note: To use this service, an invitation and approval by healthcare professionals,such as physicians and nursing caregivers, is required.
The hospital and nursing care facility sales team, which captured top-class market share, and the commercial sales team collaborate through the app to provide information on adult disposable diapers to patients to encourage them to continue to use Daio Paper’s Attento-brand adult disposable diapers after being discharged from the hospital.
Supporting Stress-Free Nursing Care
What is Stress-Free Nursing Care?
Dr. Minoru Kamata
Graduated from Tokyo Medical and Dental University, Faculty of Medicine; Currently, Director Emeritus of Suwa Central Hospital in Nagano Prefecture
The Daio Paper Group is supporting the activities of “Panel for Study of Stress-Free Nursing Care” with Dr. Minoru Kamata and member experts. Through the activities, we hope to make nursing care easier on the caregivers by making full use of various information and social services to lower caregiving stress. The activities are not only conducted in Japan, but overseas as well, extending the touch of tenderness provided by our Attento-brand products to people around the world.
Free consultation corner
Nursing care seminar
Providing Information to Consumers
In the Home & Personal Care business, Daio Paper communicates directly with consumers through products such as nursing care products, and provides information to resolve their problems. With information sources becoming more diverse, consumers are saying that they cannot find the information they really want. In particular, information on the actual state of caregiving remains scarce both around consumers and at hospitals and at municipalities. Often, many people have to start caregiving without prior notice. There are no opportunities to receive such information in everyday lives, and information sources become even more limited if one has to start caregiving unexpectedly. As a company involved in nursing care, we seek to provide such information to help solve these problems.
In-store caregiving consultation
In-Store Caregiving Consultation
We hold in-store caregiving consultation sessions to answer in person questions and inquiries from consumers at retail outlets.
We help our customers select the most appropriate product through inquiring about their circumstances, guiding them through our product lineup, providing explanations using samples, and letting them experience the quality of our products.
※ Venue and frequency are irregular.
Communication with Customers
Activities of “DAIO Partner Ship Sakura Terrace” Distributors’ Partnership
Plenary Meeting of Sakura Terrace
DAIO Partner Ship Sakura Terrace was established in November 2015
DAIO Partner Ship Sakura Terrace, our regional distributors’ partnership, was established in November 2015 to facilitate collaboration with our distributors in the face of declining demand. We seek to “grow together, thrive together, and open up a new era together.” Through Sakura Terrace, we have been implementing market-oriented initiatives in collaboration with member distributors, such as seminars by job position level, ranging from new employees to senior executives, and information-sharing through the internet.
Exchange-of-Opinion Meetings with Local Residents,Tours of the Production Facilities
At Daio Paper’s Mishima Mill, we create opportunities to exchange opinions with local residents once or twice a year. At this event, we explain our environmental protection activities (status of improving facilities, noise and vibration measurement data, etc.) and give a tour of the production facilities.
Tour of production facilities for local residents
Establishment of Customer Help Desks
We established “Elleair Customer Service Center” as the point of communication with customers. We listen to and handle customers’ inquiries with sincerity from their perspective, and strive to fulfill their needs. We reflect our customers’ feedbacks in product development, updating products to improve satisfaction, and modifying labels and advertisements to improve ease of understanding.